Arts Crawl

Client: Fairmount Community Development Corporation

Client: Fairmount Community Development Corporation

Brief: The Fairmount Community Development Corporation (Fairmount CDC) hired KB Consulting to produce, market, and execute their annual spring Arts Crawl event. The Fairmount Arts Crawl is a free annual, indoor and outdoor festival for art lovers, young and old, that converts local businesses, bars, stores, cafés, restaurants, and sidewalks into temporary galleries in order to showcase local artists, vendors and musicians. Featuring up-and-coming, ground-breaking artists in a range of media including painting, printmaking, photography, sculpture, and mixed-media, the festival includes numerous indoor art exhibits, live music performance locations with local singer-songwriters, live art demonstrations, and lots of delicious food and drink at local Fairmount establishments.

Results: KB Consulting has been the primary event management and marketing company for the last two years. Their events team has grown the Fairmount Arts Crawl tremendously through social media efforts, marketing, and event promotion. Last year, it was advertised that the Arts Crawl attracted over 4,500 attendees to the streets of Fairmount. The KB Team reported well over 6,000 attendees at the 2014 event.

We made well founded and educated decisions which impacted the overall guest experience. KB Consulting provided consistency in locations for artists and vendors, a new online map to help all attendees navigate the event with ease, as well as more web traffic to the Fairmount CDC’s Twitter and Facebook pages leading up to and during the event. KB Consulting also helped solicit two and half times as many vendors as in previous years for the 2014 event.

Arts Crawl goers enjoyed live music, local art, and a variety of delicious flavors from Fairmount eateries. The events team worked tirelessly to incorporate all aspects of the event—ensuring all of the bands and solo artists were screened and prepped for their performances, selecting artists for the street and local business exhibitions, as well as working with vendors to guarantee a variety of selection for the guests.

2014-04-06 14.44.07

2014-04-06 15.11.23

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